HARRIET TUBMAN Essay Research Paper free essay sample

HARRIET TUBMAN Essay, Research Paper Many slaves tried to get away from the South to the freedom that awaited them in the North. One adult female who made it to the North, nevertheless, repeatedly risked her cherished freedom and returned to the South to smuggle out 100s of slaves. To free themselves of this irritant in their sides, the slave proprietors offered a immense wages # 8211 ; 40 thousand dollars for her gaining control! But they neer captured Harriet Tubman. Harriet Tubman was born into bondage on a Maryland plantation in the 18 mid-twentiess. Hired out as a nanny at the age of seven, she was beaten every clip the babe cried. Finally, she ran off from the plantation, but she was captured and returned to it, merely to be treated worse than earlier. Although she was hardly five pess tall, Harriet Tubman was hired out to lade wood, split tracks, and do other sorts of tough physical work. We will write a custom essay sample on HARRIET TUBMAN Essay Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Then she worked with her male parent, Ben, a powerful adult male who was at place with nature and the land. Ben taught Harriet the art of endurance. Soon she could observe which berries were comestible and which were toxicant. She could walk through the wood without doing a sound. Harrie t Tubman was ready to apply her knowledge of the outdoors to reach her goal. When Harriet Tubman discovered that she was to be sold, she knew the time had come. She must escape. One night, with little more than the clothes she wore, she slipped off into the dark, traveling in shadows and resting in hiding places that she found along the way. Harriet Tubman finally was free, but she was not content. This selfless woman would not be satisfied until every slave was freed. She led out members of her own family, then anyone who had the courage to make the trip. Harriet risked her own life to help free others. After nineteen trips into the South, she had led hundreds of slaves to freedom. She became a legend of the Underground Railroad. But her life’s work had not yet ended. During the Civil War, the sick, hungry, and wounded fugitive slaves were housed on the islands off the coast of South Carolina. Harriet Tubman, of course, was there to help nurse them to health. She even serve d as a scout for the Union Army and joined Union soldiers on their raids. Having risked her life so many times, it was amazing that this brave woman lived to be over ninety.

30 tips to negotiate the salary you want

30 tips to negotiate the salary you want No matter who you are, no matter what you do as a job, there is one skill that will always (always!) come in handy: negotiation. Whether you’re a newbie just starting out on your career path or a seasoned professional, being able to negotiate salary or raises helps ensure that you’re getting the most out of your career. Before You StartBefore you even get in the room and start negotiating (or crack open your email), there are some tips you should follow first.1. Know your worth.The absolute baseline for any negotiation is knowing what you’re worth. This isn’t some existential exercise- this is knowing the dollar value of your professional skills and experience in the current market, in your current industry. Sites like Salary.com, Glassdoor, and PayScale provide valuable real-time information about what people in your position are making at different companies, in different regions, at different experience levels. Using that kind of data you can get a pret ty solid sense of what you’re worth in the employment marketplace.2. Keep your mindset realistic.Chances are, you’re not going to get everything you want. So before you even start it’s good to steel yourself for an outcome that may be a little less than you were picturing. After all, when you’re done you want to be able to enjoy what you did win here, rather than focus on what you lost.3. Don’t limit your research to salary.If you’re negotiating a job offer, make sure you know everything you can find out about your prospective new company. If their stock is tanking, or there’s a general sense of upheaval, you might not be able to negotiate all that much above an initial offer. If the company is flush and doing well, there might be greater leeway for negotiation.4. Get your plan together.This is not the time to wing it, no matter how confident you feel. Go into this with a specific plan for what exactly what you’re going to ask for, what information you’re going to use to support that ask, and what you’ll say when met with different responses.5. Look at the calendar.Believe it or not, studies have shown that you’re more likely to get a raise if you ask on a Thursday. Maybe it’s pre-weekend goodwill, or it’s that the Monday-related grumpiness has dissipated. Whatever it is, it’s a psychological advantage that could help you, without the other person realizing it.Getting StartedOkay, so you have your numbers in mind (and written down), and you have a realistic sense of where this negotiation can go. How do you kick off the next phase?6. Get pumped.What gets you awake and ready to act decisively and confidently? If that’s a #treatyoself latte, do it. If morning yoga or a run helps energize you and make you feel centered, go for the Zen. Basically, whatever helps you feel focused and confident, make sure you allow yourself time to do that before any negotiation. 7. Exude confidence.You know how baseball players have special walk-up music playing when they come up to bat? Find your walk-up song. Don’t blare it as you enter the room (that’s a bit too extra), but definitely have it in your head as you walk into the room with your head held high. Or if you’re negotiating remotely via email, have your power song(s) playing on repeat in the background.8. Rock your body (language).Body language is one of the most important factors in an in-person negotiation. Strong, confident posture and body language show that you’re comfortable advocating for yourself and aren’t likely to accept whatever they throw your way first. They also show that you’re engaged and approaching this in a calm, friendly-but-businesslike way. Make sure you’re not being too aggressive in your body language, though, because that can backfire as much as being too weak or nervous.9. Remember, you’re not here to make enemies.N egotiation is something done in good faith, assuming that both parties are trying to come to an agreement that works. If you go full-on aggro, you ruin that element of good faith. It’s not going to make your negotiation partner want to give you more- and it much more likely to have the opposite effect. And it’s crucial to remember that this is someone you’ll have to deal with at work after the negotiation is over, so don’t say or do anything you’d regret later.10. Start with the right questions.It can be tempting to jump in with â€Å"here’s what I want,† but this is your chance to get more info about the other party. You can start the conversation about asking about priorities and the other party’s goals for the negotiation. Sure, it’s small talk, but it can help you measure your next step.The Big NegotiationOnce you’re in it (either in the same room or locked in an email exchange), it’s important to keep up your confidence and your momentum.11. Move first.Be the first one to put out a number. There’s an old saying that you don’t want to be the one who blinks first, but that’s not really valid here. By putting your own highest number out first, you’re setting the bar for the conversation.12. Go a little higher than you want.Again, keep it realistic, but if you inflate your upper range a bit the other party will feel like they’re getting a â€Å"deal† when they talk you down from that initial number. Assuming the number is somewhat realistic based on your research, you likely won’t be laughed out of the negotiation room.13. Don’t talk about ranges.In your prep work, you came up with a range of numbers you’d accept. Keep that in your head (or in your notes in front of you), but don’t throw out a target range to the negotiator. Your negotiating partner will automatically zoom in on the lower end of the range, so itâ⠂¬â„¢s better to stick to specific numbers rather than ranges while you’re talking.14. Focus on value.Remember all that background research you did on your professional worth? Here’s where that comes into play. Use industry stats to support your number, and emphasize the qualities that make you a good deal for that price.15. Keep it professional.Don’t bring any personal motivations or justifications into it. This is about negotiating professional compensation. Your cat’s need for expensive liposuction surgery just doesn’t (and shouldn’t) register as a valid reason why you should get a raise or a higher starting salary.16. Keep asking questions.If your negotiating partner seems resistant to any of the requests or information you’re putting out, it’s okay to ask why they seem hesitant or why they are surprised/unhappy/unwilling to move in the direction you’re trying to move.17. Listen actively.It can be easy to focus on th e offers being made and ignore everything else but the numbers flying back and forth. Make sure you listen to everything the other person is saying and how they’re saying it.Counter-negotiatingThe whole point of this is haggling, right? So you shouldn’t be surprised if your opening offer is rejected. Here’s what to do next.18. Don’t fear the counteroffer.If your number is rejected or met with skepticism, you aren’t obligated to accept whatever they offer in return. Come up with a counteroffer that is as specific and realistic as the last number.19. Stall a little.Even if you know you’re likely to accept the counteroffer they make, don’t agree right away. Take some deliberation time as you review (or at least pretend to) their counteroffer. Feel free to throw in some thoughtful â€Å"hmm†s along the way.20. Consider taking it offline.Negotiations are often done in person or on the phone, but if you primarily correspond with your negotiating partner via email, use that medium. It gives you more flexibility on timing and can help you bluff a bit if you feel your confidence failing.21. Don’t make threats.People don’t respond well to ultimatums. They just don’t. So if your big nuclear option is â€Å"well, then I quit,† don’t use that as a negotiation tactic in the middle. It’s not likely to make the other person willing to hand over exactly what you want and can end up hurting your negotiation in the long run. Similarly, don’t use other job offers as bait in a negotiation- it can sound like a threat.22. Have non-money options in mind.If you suspect that salary negotiations aren’t going to go far, consider including benefits like flex time, a better title, or other workplace concessions as part of your counteroffer.Accepting (Or Walking Away)At a certain point, you’ll have budged as far as you’re willing to go, and so will have your negotiat ion partner. It’s time to start thinking about your negotiation exit strategy.23. Know your limit.Before you start, you should know what your dealbreaker point is. If it’s a new job, maybe that’s your current salary. If you’re trying for a raise, maybe that’s a 3% increase. Whatever your personal limit is, know it and stick to it.24. Accept graciously.If you’re on board with the negotiated salary, be a good winner. Don’t act begrudging, like you’re doing a favor by taking this offer. And don’t gloat if you ended up getting a better deal than you expected. Be a good winner.25. Don’t take it personally.Whatever happens, you shouldn’t take it as a personal slight that you’re not being offered top dollar. You have your priorities, but your negotiating partner has them as well. Those interests are not necessarily a dig at you or a suggestion that you’re not valuable.26. Have an exit plan if necessa ry.If you know that you want to leave if the negotiations don’t go a certain way, don’t stomp out of the room and quit in a huff. But do start preparing for a job search. The knowledge you have about your market value and the feedback you get during this negotiation can help you prepare for whatever professional opportunity comes next.27. Be firm about your limit.If you know you have a certain point that you’re not willing to drop below, stick to it. Try not to panic and take a subpar offer if it’s truly not going to work for you.28. Don’t drag it out.This can get particularly long if you’re doing it via email, but don’t let much time lapse between their offer(s) and your counteroffer(s). Radio silence for more than a day is not going to be met with much enthusiasm.29. Don’t get hung up on mistakes.Maybe you jumped too soon on an offer and regret it. But if you do find yourself making little mistakes along the way, don’t beat yourself up- make a note for next time.30. Live to negotiate another day.Regardless of the outcome, every negotiation becomes a useful tool for Future You. Maybe certain arguments weren’t met with the kind of response you were hoping to get. Maybe their starting offer was way lower than you expected and threw off your game. Whatever happens, you’re getting valuable tools for the next time you do this- and there will be a next time.

Japan Country risk analysis Essay Example | Topics and Well Written Essays - 750 words

Japan Country risk analysis - Essay Example Environmental cause is also not inherently integrated in the Japanese culture. Japan is a country of innovation and technology. National efforts to protect their environment are mostly government initiated and sustained. Efforts rarely come from the people. The process itself will call for the participation of people in creating the products, from design to manufacturing. This is the first apparel, accessories, furniture, and equipment company that will do that. Japanese are known for their unique sense of style but not everyone gets to see their designs in the market. This is the first business that will give the consumers a chance to become a designer and a creator of their product and see it out in the market with a brand attached to it. The business model is very similar to how a home business operates. The only difference is that GAAFE will do it on a larger scale. Any businessman can operate this business and start it on a smaller scale. There are also existing brands that uses recyclable materials as raw materials. This model is already being used but most of them are small businesses. Those with existing customer base can expand their business. Japan is one of the countries with high internet penetration rate. This gives every business a level playing field. The internet gives each business a way to reach their market just as strongly as big businesses can. The line between big brands and small brands are getting blurry. The internet gives every person the capacity and facility to be a business owner, business operator and a marketer. GAAFE operates on the Emerging Industry segment. Emerging industries are newly formed or re-formed industries that typically are created by technological innovation, newly emerging customer needs, or other economic or sociological changes1. They are the ones that are more open to new ideas. They take old ideas or old trends and puts a new twist like taking in old animated cartoon and using them to create

Professional Project Essay Example | Topics and Well Written Essays - 1750 words

Professional Project - Essay Example An example of a language learner is a Japanese student who migrates to China to do further studies in World history. He has limited knowledge in Chinese language, but finds that all lessons are taught in this language. Undertaking Chinese language lessons will enable him sharpen his linguistic skills and make the learning process much easier. He will also converse effectively with Chinese students and make meaningful social relationships with them. Importantly, he will be able to learn about the differences in Japanese and Chinese cultures and will have an opportunity to fit himself well into the new Chinese culture (Beckett & Haley, 2000). However, he is likely to encounter various kinds of barriers including; Cognitive load Cultural load Language load Learning load This paper examines these barriers in the context of the Japanese student, issues and difficulties in teaching and learning of Chinese language, and the context and strategies available for teachers to overcome these dif ficulties in facilitating effective learning. 2. Barriers to Learning Chinese that may be encountered by the Japanese Student As mentioned, one of the barriers that this student may encounter is cognitive load. This refers to the number of concepts contained in the Chinese text or lesson. As Meyer (2000) explains, the level of cognitive load experienced by a Chinese student is determined by his or her familiarity with the content of Chinese lessons, or with the concepts being taught. The Japanese learner has limited entry knowledge about Chinese language; he will have to be introduced to new, unfamiliar concepts. Additionally, he will have little basis on which to draw conclusions or interpret linguistic clues in order to make informed guesses about the meanings of the tutor’s instructions or text. In other words, the student is likely to experience heavy cognitive load in the learning process. Another barrier that he may encounter is cultural load. According to Meyer (2000) the relationship between language and a learner’s cultural background determines the amount of effort that is needed in the learning process. Usually, the meanings and uses of words are related to their cultural and linguistic settings and often, differ in different cultural settings. The amount of cultural knowledge that is needed for a language learner to understand the meanings and uses of words, which are not explicitly explained to the learner is called cultural load. For instance, the substance water is represented by different labels in China and Japan and also exists in different scenes and settings. Though it exists in both Japanese and in Chinese languages, it has no similar meaning across both languages (Meyer, 2000). Therefore, words may exist in both cultures, but are used in different circumstances and settings. The barrier here is that the Japanese learner is likely to derive meanings and uses of such words from Japanese language and culture, even though they h ave different meanings and uses in China. The Japanese learner is also likely to come across unfamiliar words in text during tutor’s instructions. These words may contain long trail of syllables, they may have cumbersome pronunciations, or the manner in which they may be strung together to form sentences and paragraphs may be

Analysis of the Harlem Renaissance

Analysis of the Harlem Renaissance The movement raised significant issues affecting the lives of African Americans through a variety of literature, art, music, drama, painting, sculpture, movies, and protests. The outburst of creativity among black writers of this period was the productof the many moods and circumstances of the time. Therefore, the Harlem Renaissance was more than a literary movement; it was anexciting cultural expression of racial experience which extendedinto every area of black life. The significance of this movement to African American literary art lies in the efforts of its writers to praise the legacy of African Americans and to use their unique culture as a means toward re-defining African American literary expression Harlem Renaissance was the era when African-Americans for the first time had a real reason to experience pride and rejoice in their identity. In Harlem they found something that was uniquely their own. African-American literature, art, music, and beliefs were respected, appreciated and recognized on a national level. African-Americans were first time regarded as intellectuals before Harlem renaissance Afro Americans were generally considered a stereotype from the outside. This stereotype was an individual servile, unqualified, unskillful and with little potential other than as a laborer. After many years of suffering through imprisonment and domination by the White man, African Americans began to come together to express their strong beliefs of racial pride and self-identity. This movement increased self confidence of Afro Americans and made them feel proud and happy. For the first time, all publishers and critics took Afro American literature seriously and Africans Americans started to work with white people. The Harlem Renaissance was a turning point in African American literature; it was no longer read mainly by black people, but started to be absorbed into the whole American culture. Due to all reasons mentioned above Harlem Renaissance stands as one of the most celebrated movements in African-American culture and American history. It is known as the golden period of African American art and literature. The purpose of the Harlem Renaissance was for African Americans to express their need for racial equality. Civil Rights activists such as W.E.B. Du Bois, who helped to establish the National Association for the Advancement of Colored People (NAACP), decided that instead of using direct political means to achieve their goals of racial equality, that they would employ artists and writers of their culture to achieve their goals. During the Harlem renaissance there was an outburst of artistic creation in all fields including visual arts, literature and poetry, music and dance that both represented and gave voice to the afro American thoughts. Even Newspapers and magazines such as The Messenger, Crisis, and Opportunity: A Journal of Negro Life, were also highly important because they exposed the evils of discrimination. African Americans looked to these pieces of literature for leadership and direction. The main goal of the writers of the Harlem Renaissance was to show the Negro as a talented individual, worthy of the same respect given to white Americans. Writers such as Claude McKay and Langston Hughes not only changed the way Negros have been portrayed in theaters throughout history but also blazed the path for the future generations to follow. The Harlem Renaissance was a transitional time when poetry changed a state of African-Americans to outstanding heights. It was one of the most vital expressive vehicles used for the promotion and celebration of African American history, culture and political awareness. The presence of many lower and middle-class blacks in theNorthern ghettoes who could buy books and magazines and go totheaters and clubs provided the financial backing to support thecreative blacks who contributed to the Harlem Renaissance. One of the chief poets who emerged from the period was Langston Hughes. He was born in 1920 in Joplin, Missouri and spent most his youth in the American Midwest. He first came to New York in 1921 to attend Columbia University. A year later he shipped out as a salesman and cook’s helper on a tramp steamer to Africa and Europe. He lived and worked in Paris and Italy and then returned to the United States, where he took a job as a busboy in a Washington DC, hotel. There in 1925, he was discovered by the poet Vachel Lindsay, who praised Hughes’s poems and advised him to devote himself to literature. His first books, The Weary Blues (1926) and Fine Clothes to the Jew (1927) won poetry prizes and brought him wide acclaim. Unlike many of his peers who were turning inward for poetic expression. Hughes explored the expressive validity of black vernacular in urban and rural black lifestyle. His dynamic and insightful representation of African-Americans touches the souls of many. His poetry paints a picture of the complications faced by African-Americans with a mixture of music, culture, happiness and environmental struggles. Langston Hughes lived ina society that was completely dominated by White men. Heremembers the company of his grandmother, â€Å"She†¦held mein her lap and told†¦stories about people who wanted to makethe Negroes free†¦.† (Emanuel19). Thus, not only social atmospherebut his family experiences have also made him touse poetry as a weapon by which he could give an effectiveexpression to cultural and ethnic qualities of his black race inorder to shape a society. â€Å"He has asserted his voice of selfacceptance†(Berry 87). For the first time, there has been aman on the literary scene to glorify his â€Å"Blackness† and not tofeel ashamed of his being Black. Hughes is most famous for his poetry but he contributed to numerous forms of literature and nonfiction throughout his long career.His first novelNot Without Laughter appeared in 1930. Hughes had a wide range of talent. He was a successful humorist and a historian of the lives of blacks. He wrote proudly and sanguinely about the African American conditions. His most famous fictional character is Jesse B. Semple, nicknamed Simple, who uses humor to protest and satirize the existing injustices. Apart from poems and novels he also wrote short stories, children’s books, song lyrics and operas. He translated foreign writers and wrote numerous plays, three of which were produced on Broadway. Langston Hughes in his essay The Negro Artist and The Racial Mountain (1926), expressed the new rebellious mood of the Renaissance writers: Let the blare of Negro jazz bands and the bellowing voice of Bessie Smith singing Blues penetrate the closed ears of the colored near-intellectuals until they listen and perhaps understand. Let Paul Robeson singing Water Boy, and Rudolph Fisher writing about the streets of Harlem, and Jean Toomer holding the heart of Georgia in his hands, and Aaron Douglas drawing strange black fantasies cause the smug Negro middle class to turn from their white, respectable, ordinary books and papers to catch a glimmer of his own beauty.(Ervin 48) Much of his best writing was journalistic. In 1937 he served as a foreign correspondent covering the Spanish Civil war for the Baltimore,Afro American news –paper. His most popular works were news paper sketches written for the Chicago Defender in the 1940s .The sketches recounted the adventures opinions of an innocent downtrodden Negro, â€Å"Simple,† whose penetrating views of blacks and whites provided Hughes with the means for making broad satirical and critical commentary on society and government. Hughes was a worldly cosmopolite who lived an almost nomadic life. He traveled to Mexico, Cuba, and the Caribbean, to Africa, Western Europe, The SovietUnion, China and Japan. But he was most influenced by his American experience, by his black heritage, and by the vivid life of New York’s city and Harlem, with its blues and jazz music that so influenced the structure and rhythm of such poems as â€Å"The Weary Blues†. He was the first black American to support himself as a professional writer. In all, he produced more than sixty books. He was also one of the first American writers to receive extended and serious critical attention for realistic portrayals of black Americans. Through his poetry, fiction, and essays, he became one of the dominant voices speaking out for the significance of black culture at the core of life in the twentieth –century America. In the Twenty-first century his work still proclaims, â€Å"I, too, am America.† He created a new literary art form called jazz poetry.He was perhaps the most original of African American poets in the breadth and variety of his work and assuredly the most representative of African American writers. He believes in the ideals of liberty,equality and universal brotherhood. His creative oeuvrereflects that how he constantly struggled for the dignity andequal rights of African Americans. Claude McKay, from Jamaica, was another most influencing poet of the Harlem Renaissance. He was born on September 15, 1890 in, Clarendon Parish, Jamaica, and West Indies. Youngest of eleven children he was sent to live with his oldest brother at an early age so that he could be given the best education. McKay was an avid reader who began to write poetry at the age of ten. Much of his writings are a reflection of that shock he felt about American racism. With the publication of two volumes of poetry, Spring in New Hampshire (1920) and Harlem Shadows (1922), McKay emerged as the most militant voice of the Harlem Renaissance. His poetry gained a lasting admiration among African-Americans during the Harlem Renaissance and addressed social and political concerns. McKay wrote three novels: Home to Harlem (1928), a best-seller which won the Harmon Gold Award for Literature, Banjo (1929), and Banana Bottom (1933). He also authored a collection of short stories, Gingertown (1932), and two autobiographical books, A Long Way from Home (1937) and Harlem: Negro Metropolis (1940). His book of poetry, Harlem Shadows (1922) was among the first books published during the Harlem Renaissance. His book of collected poems, Selected Poems (1953), was published posthumously. Langston Hughes and Countee Cullen identified McKay as a chief inspiring force, even though he did not put pen to paper for modern verse. His poem â€Å"If We Must Die earned excellent remarks for him from fellow writers such as James Weldon Johnson and Walter White. Lines from his poem, If We Must Die, indicate the spirit of protest: If we must die, let it not be like hogs Hunted and penned in an inglorious spot, While round us bark the mad and hungry dogs, Making their mock at our accursed lot. If we must die, O let us nobly die, So that our precious blood may not be shed In vain; then even the monsters we defy Shall be constrained to honor us though dead!

Xmen Movie Essays -- Film Movies

Xmen movie I am critiquing the movie â€Å"X-men†. This movie is based on a comic book and on an animated series. Both the animated series and the comic book revolve around mutants. These mutants often look human, however many look quite different than any normal human and also their powers are quite extraordinary. This creates one problem when converting to movie form. Make-up gadgets and special effects must be used so that our reality where the film is made may accurately reflect the reality where the film is set. Also, the characters from the animated series and the comic books all have personalities and physical features that the actors in the film must try to match. This is a difficult thing to do. Not only must the actors physically look like the character concept but they must also be able to play the correct personality. The movie also must keep in context with the animated series and the books. The sources both share a timeline and general background knowledge and stories that the movie must conform with. When you add this onto the feat of making a movie that is aesthetically and engaging for audiences you have a very tall order. For the most part however, the movie was successful in many of these areas. The special effects were well done in this movie. Storm’s power over the elements is well displayed. I believe that it is one of the high points in the movie when we get to see storm use her powers. Cyclops’s eye beam was also well done special effect wise. However the head gear that they used, while close enough to the original, was very bulky. This hindered the actors acting capability. Actors do a lot of acting with their faces and facial features. Entire messages are sent with the eyes. This did create some problems for Cyclops in the movie. The headgear, while it was aesthetically pleasing, should have been reduced somewhat in size in order to better see the actor’s features. Rouge’s powers are well displayed as well. At this point in the timeline she has not yet gained her super strength or power of flight. So that is one less problem. She still however has the power of pulling other mutant’s powers from them. This tends to be a case of simply overlaying the special effects onto her from the original. However the only power that she really takes advantage of is wolverine’s healing. The special effects on this part seemed realist... ...e well. The casting was quite difficult also due to the fact that the sources portray the X-men as being larger than life. For instance the average human is six heads tall while the average X-men is eight. However the X-men did tend to dominate over the few humans they encountered, making up for the loss in dynamisms. Most of the movie kept in context with the sources. The back-stories of the characters that were explored were mostly in sync with the sources. The only area where this was truly lacking was an obvious marketing attempt. The younger X-men that were at the academy at this point in time actually should have been long gone at this point. Both Kitty Pryde and Iceman for example were X-men long before Wolverine or Rouge. However as it is portrayed, there is even so much as a teenage romance blossoming between Rouge and Iceman. This was obviously done for marketing purposes in wanting to include as many X-men in the movie as possible. However, if they decide to make a sequel they will have to address this problem or diverge further and further from the time line of the original source material. All in all I liked the movie though and I thought it was rather good.

Iphone Marketing strategy Essay

Since its launch, in 2007, and until the end of 2013, Apple sold 500 million iPhones. It’s an impressive number. in 2012 alone, Apple sold 120 million iPhones, in 2013 Apple sold 160 million iPhones. Without a doubt, the iPhone has become a ‘cult product’, a ‘must have’ device. Which are the secrets behind the iPhone astounding success? To understand the spectacular iPhone success, and the iPhone phenomenon, we need to start by analyzing the cellular telephone market in the years immediately before the launch of the first iPhone, And the situation inside Apple. Before the iPhone launch, infact, Apple was not a cellular telephone manufacturer, and had zero experience in cellular telephones marketing.  Its only expertise was in computer hardware, computer software, and in portable music devices (the iPod). In 2005-2006, the cellular telephone market was considered a mature and saturated market, with narrow margins, dominated by Nokia and Motorola. And by the Blackberry in the high end, especially in the business and corporate world, which were needing email writing, sending and receiving capability on their cellphone, with a suitable keyboard for texting messages. A mature and saturated market with a fiery competition, such as the cellphone market in 2005-2006, was allowing narrow margins, therefore was unanimously considered unappealing by financial and business analysts. When rumours came out, in 2005-2006, that Apple was in the process of developing a cellular telephone, financial and business analysts were at best ‘skeptical’.   To be true, the consensus among financial analysts was that the ‘Apple cellphone’ would have been a terrible flop. Some of them were privately saying that they were suspecting Apple executives had gone completely mad, to enter such a saturated and non-profitable market. Very few, among the business analysts, had the more objective attitude to just ‘wait and see’.  Then, the day came, and the iPhone was launched.  But Apple began with 3 huge, terrible mistakes. We expand on them onwards. When the iPhone was launched, in June 2007, it made an impact. It impressed. The touch user interface and the sleek and beautiful design by Jonathan Ive and his team made it a masterpiece of technology and design. The iPhone was decidedly a superior product.  had a host of pluses against the competition (Nokia, Motorola, Blackberry) It was a highly innovative product, a different product from the other cellphones on the market at the time. Moreover, it was significantly larger and bulkier than the other cellular telephones in the market, when the market trend, for years, had been to have smaller and smaller cellphones: the smaller cellphone you had, the cooler you were. The Apple iPhone went decidedly against the trend. Today, in 2013, with 500 million iPhones sold, and with Apple stock market capitalization at $500 billion, it is easy to affirm that the iPhone has been a game changer. It surely has. Ultimately, today we can affirm that the appearance of the iPhone on the market caused the death of the Blackberry, and the loss by Nokia and Motorola of their previously dominant position in the cellular telephone market. The reason is simple: The iPhone is a clearly superior product. Its touch control features, and its enticing user interface, made the iPhone become a ‘cult product’. But in 2005-2006, before it came out, things were different. And the perception was different when the iPhone first came out. No-one, in 2006, would have imagined that an ‘Apple cellphone’ would have sold 500 million units in 6 years.. No-one would have thought this even in June 2007, when it was launched. The first generation iPhone was launched – only in the US – on June 29, 2007. It was subsequently launched in three more markets – UK, Germany and France – 5 months later, in November 2007. In July 2008 the second generation iPhone, the iPhone 3G, was launched at the same time in the US, Canada, UK, Germany, France,Switzerland, Austria, Ireland, Denmark, Norway, Sweden, Finland, Italy, Spain, Netherlands, Belgium, Australia, New Zealand, Japan, Mexico and Brasil. The third generation iPhone, the iPhone 3GS, was launched in June 2009. Each iPhone generation had more features that the previous generation, and had longer battery life, and rendered the previous generation iPhones obsolete. The fourth generation iPhone, the iPhone 4, was launched in June 2010. The iPhone 4S was launched in October 2011. The iPhone 5 was launched in September 2012. The iPhone 5C and 5S were launched in September 2013. Planned Obsolescence has been a conscious marketing strategy by Apple. Thus, any Apple costumers knows (or pretend not to know) that he buys a product that in 12 months will become old and obsolete. However, examining the sales data, this ‘planned obsolescence’ strategy paid off for Apple, But which were the 3 serious marketing strategy mistakes that Apple made when it launched the iPhone? The 3 Mistakes that Apple made when it launched the iPhone. Mistake #1. To purchase an iPhone, you had to sign a 24 months contract with AT&T. You had to ‘marry’ AT&T. And many potential costumers did not want this marriage. you were locked on a 24 months contract with AT&T. An expensive contract. In the end, if you were wanting to buy an iPhone, its real cost was more than 2000 dollars. Why forcing your costumers to sign a contract with a service provider? And why a single provider, not giving any other choice? Why not letting your costumers simply buy an iPhone, and let them free to arrange a contract as they please? Infact, there were numerous complaints by iPhone costumers and potential costumers, on this issue. Even, a widespread hacking practice took place, significantly called â€Å"jailbreak†: on several websites appeared step by step instructions on how to hack the iPhone software to let it operate with a different service provider. Infact, 3.3 million iPhones were sold in the US between June andl December 2007, but only 2 million contracts were signed with AT&T. Were did the remaining 1.3 million iPhones go? It has to be remarked that the iPhone jailbreak practice infurated Apple executives, who, instead of recognized their marketing strategy mistake, criminalized the jailbreaking behaviour, to the point of blackmailing costumers doing the jailbraking. Mistake #2. On June 29, 2007 the iPhone was launched in the US. It was put on sale only in the US, and in no other nation in the world. Only in November 2007, 5 months later, the iPhone was launched in a few other countries. To be precise, it was launched in just 3 other countries: UK, Germany and France. In each of these countries with the same silly formula that Apple used in the US, forcing the costumer to sign a 24 months contract with a service provider. and in each country with a different provider: O2 in the UK, T-Mobile in Germany, Orange in France. This was a bad marketing choice by Apple.  There were millions of potential costumers all around the world who were wanting to buy an iPhone, but couldn’t, because in their own country it was not on sale.  Many of them went to such length to ask to their friends in the US – or traveling to the US – to buy one for them. Finally, only on July 11, 2008, one full year after the initial launch in the US, the iPhone was put on sale in other countries, in Europe: Italy, Spain, Switzerland, Austria, Ireland, Denmark, Norway, Sweden, Finland, Netherlands, Belgium;  and in Australia, New Zealand, Canada, Japan, Mexico, Brasil. It was already the 3rd generation iPhone, the iPhone 3G and 3GS. Why so late? Besides, it is interesting to verify the jam and confusion of different prices, terms and monthly fees charged by the service providers in the European countries: O2 in the UK, T-Mobile in Germany, Austria and Netherlands, Orange in France, Swisscom in Switzerland, Vodafone in Italy, Telia Sonera in Denmark, Norway, Sweden, Finland. It was the perfect formula to confuse potential iPhone costumers and push them away. A self-hammering marketing strategy by Apple. In our opinion, this was a totally wrong marketing strategy by Apple. Infact, numbers do not lie: from July 2008 until the end of 2013, Apple sold a total of 500 million iPhones. From June 2007 until December 2007 – when the iPhone was available only in US – only 3.3 million iPhones had been sold. Mistake #3 – iPhone Pricing. On June 29, 2007, when the iPhone was launched in the US, its retail price was.$599. Just 3 months after, Apple reduce the iPhone price to $399 – a 33% rebate – . This was an unelegant way to betray and exploit the iPhone early adopters – Apple most faithful costumers. And infact, many of them complained with Apple. A smart and attentive company must not indulge in such serious mistakes, betraying their most faithful customer base. Apple had other 3 better options: Apple could have waited 1 year before reducing the price of the iPhone, or: Apple could have delayed the iPhone launch for 3 months, or: Apple could have set the iPhone retail price at $399, since the initial launch. Besides, in July 2008, the iPhone 3G was sold at $199, 66% less than the launch price of just one year earlier. This is not a serious pricing policy. Consideration. Each of these 3 mistakes constituted a bottleneck factor which confused costumers, and seriously hampered the iPhone sales potential in the first year and a half. However, in the following years Apple corrected and amended these mistakes, and things went smoothly and successfully for the company. Infact, from 2008 until 2013, Apple sold 500 million units. in 2012 alone, Apple sold 120 million iPhones, in 2013 Apple sold 120 million iPhones. The iPhone was also a precursor product of the iPad. The iPad, infact, has numerous features and technologies which derive from the iPhone, the main one being the touch control system and the user interface. The iPad, infact, is a sort of ‘big brother’ of the iPhone. The iPhone certainly has been the key product of the spectacular growth of Apple revenues – today at $156 billion in 1 year -, of Apple profits, and stock market capitalization – today at $500 billion, making Apple the #1 company in Wall St. See more at: http://www.vertygoteam.com/apple/iphone_marketing_strategy.php#sthash.YDqfyvTj.dpuf